Elevating Brand Activation: A Case Study Experience
Welcome to the story of how MUSG Productions took brand activation to new heights with Bob Ward Trademark Custom Homes.
Executive Overview
Meet Bob Ward Homes, the mastermind team behind Bob Ward Trademark Custom Homes, a titan in Maryland's home-building scene for over three decades. Recently, Bob's team celebrated the close of their first lot in Havre De Grace's prestigious Bulle Rock neighborhood with a Resident Appreciation Party. And who did they call to sprinkle some branded magic? None other than MUSG Productions with our Magic Selfie Mirror.
Challenges
Bob Ward Trademark Homes aimed for a delicate balance at their Resident Appreciation bash: honoring their loyal residents while subtly weaving in their corporate branding for maximum social media buzz. They envisioned a Preakness-themed extravaganza, complete with high-quality 4x6 photographs framed for each attendee, exuding both joy and brand pride.
How We Stepped Up
We at MUSG Productions took the challenge head-on, assembling a dream team of designers and Fun Ambassadors. Picture this: a stunning step and repeat backdrop adorned with oversized Preakness-themed props, including Black Eyed Susans, Jockey Whips, and high-fashion hats. Not to mention a grand Key prop, symbolizing each resident's pride as a Bob Ward Trademark Custom Home owner.
Results, ROI and What's Next
